Frequently Asked Questions


What is EMERGE?

EMERGE is a powerful platform designed to empower Micro, Small, and Medium-sized Enterprises (MSMEs) in their journey towards export success. It is an online export readiness assessment tool that provides guidance and support to MSMEs as they evaluate their readiness for entering the global market.

How does EMERGE help MSMEs?

EMERGE serves as a virtual mentor, offering a dynamic checklist and assessment tool that simplifies the complex process of exporting. It helps MSMEs build a solid foundation before venturing into the global market, whether they are budding entrepreneurs or established businesses.

Who can use EMERGE?

The users of EMERGE include Micro, Small, and Medium-sized Enterprises (MSMEs) who want to assess their export readiness. It is also useful for potential investors who are looking to browse the directory of potential business partners. Whether you are an MSME seeking guidance or an investor seeking opportunities, EMERGE can provide valuable support.

What does the export readiness assessment entail?

The export readiness assessment on EMERGE collects essential data about your business and evaluates its readiness for international trade. It covers various aspects such as market research, financial readiness, operational capabilities, and legal requirements. The assessment helps you understand your strengths and areas for improvement when it comes to exporting.

Can my business be part of the online directory?

Yes, upon completing the assessment, you have the opportunity to be part of an online directory on EMERGE. This directory serves as a platform for showcasing your business and products to a global audience. It can attract potential investors and collaborators who are interested in partnering with your MSME. You have the opportunity to demonstrate the unique value propositions, offerings, and growth potential that set your business apart.

Can I choose whether to be included in the EMERGE Public Directory?

Yes, you have control over whether your business is included in the EMERGE Public Directory. As part of the assessment process, you will have the option to agree to the terms and conditions and actively tick the checkbox that says "Allow my MSME business to be included in the EMERGE Public Directory." The decision to showcase your business and products to potential investors and partners through the directory is entirely up to you.

How do I log in to EMERGE?

To log in to EMERGE, you will need to use your email address. This approach eliminates the need to remember a password. Each time you log in, a One-Time Password (OTP) will be sent to your email address for verification and secure access to your account.

Why is the Country of Origin MSME and Target Country of Export required in the assessment?

The Country of Origin MSME and Target Country of Export information is required in the assessment to ensure that the requirements specific to your business and the regulations between the two countries can be shown accurately. This allows EMERGE to provide tailored guidance and support based on the specific export regulations, trade agreements, and market conditions relevant to your business.

Is my data shared with third parties?

No, EMERGE does not share your data with third parties. The platform respects your privacy and ensures that all data provided for the assessment and directory is kept confidential and secure.

How was EMERGE built?

EMERGE was conceptualized and developed as an official entry for the APEC App Challenge 2023. It is built on an open-source platform with a mission to assist MSMEs and other groups with untapped economic potential in participating in global digitally-enabled trade and accessing the international marketplace.